Wednesday, September 5, 2012

Open letter to Starbucks

Dear Starbucks,

I'm writing to extend a hearty congratulations to your company, namely your marketing team.  You have succeeded in becoming more powerful than the internationally-used centuries old Gregorian calendar system and the national holiday of Labor Day.  Not too long ago, both of them were once used to signal the end of summer and the beginning of the next season of autumn.  However, with the clever timing of changes to your menu, you have managed to convince Americans everywhere into thinking that fall indeed begins with the return of gloriously delicious the pumpkin latte.

This seasonal hot beverage manages to brainwash folks, who are sporting flip flops and sunglasses and even wiping sweat from their foreheads, that they absolutely must have a warm spiced beverage while it's 85 degrees outside.  (Seriously.  This is a true story.  I witnessed it today on my lunch break.) 

So, congratulations!  Mazel Tov!  Well done, Starbucks, well done.  You've got me and everyone else longing for colorful foliage, riding boots, apple-picking, and scarves.  And the always-addicting but only seasonably-available pumpkin spice latte.  I'll be doing my chilly rain dance this weekend, hoping for an opportunity to jump on the pumpkin spice bandwagon, too.  Even though summer doesn't end for another three weeks.

Love, Katy

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